San Francisco — Google on Wednesday announced an overhaul of its search app on mobile phones to include a personalised feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct competition with social networks such as Facebook. Google, the world’s largest search engine and a unit of Alphabet, said the changes would begin rolling out in the US on Wednesday and other countries in the coming weeks. The new offering is called Google Feed, a name that may conjure comparisons to Facebook’s News Feed, a feature on Facebook used to browse updates from friends, family and other sources. Google said, however, that it was not trying to duplicate Facebook, the world’s largest social network. Instead, the company said it wanted to create another place to see a stream of relevant search results. "This feed is really about your interests.… It’s not really about what your friends are interested in," Ben Gomes, a Google vice-president for engi...
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