New York — Jawbone is liquidating, although its CE is starting again with a company that moves out of the fitness-tracker business in favour of health-related products, an area that deeper-pockets are also entering. Founded in 1999, Jawbone was once a darling of Silicon Valley and regarded as a pioneer in wearable technology. Yet the company missed payments, had manufacturing issues that led to refunds for its fitness device and cut employees, despite raising several rounds of funds over more than a decade. The closely held company also struggled against bigger competition that moved into the wearables market. Now Jawbone is going out of business and investors including BlackRock and the Kuwait Investment Authority, are tallying losses from more than $900m in equity and debt funding the fitness gear maker raised over the years. CEO Hosain Rahman has founded Jawbone Health Hub, according to people familiar with the matter. Many Jawbone employees were moving to the new company, said t...
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