Ice-cream deliveries a new frontier for McDonald’s and fast-food rivals
It sounds messy, but Baskin-Robbins says it can do it — deliver ice-cream in the heat of summer to customers’ front doors. More than 600 Baskin-Robbins US stores are now delivering scoops of ice-cream, milkshakes, sundaes and cakes through DoorDash. The chain, owned by Dunkin’ Brands, had previously tested the service in about 60 locations in Los Angeles and Chicago. Now, stores are on board in 22 cities, including New York, Dallas, San Francisco and Seattle. "Convenience and immediate gratification — they are huge customer needs," said Carol Austin, vice-president of marketing at Baskin-Robbins. "Customers today want what they want, when they want it." While many chains have moved to deliver burgers, chicken and fries, delivering ice-cream has remained largely elusive. DoorDash is using insulated carriers to ensure the treats arrive intact. The only difference is that sundaes won’t have whipped cream, which dissolved during the delivery time, the company found during trial runs. Ba...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.