Beijing — Chinese car maker Chery Automobile Company has filed a complaint with the country’s trademark regulator over Mercedes-Benz’s use of the "EQ" name for a line of green-energy vehicles, throwing up a potential road block for the Daimler unit in the world’s largest electric car market. A Chery spokesperson told Reuters on Thursday that the car maker had filed a complaint with the Trademark Office of the State Administration for Industry and Commerce, which it hoped would bar Mercedes from using the name in China. She said Chery had used the name "eQ" for its two-door battery electric car for two years. Mercedes showed off a concept car for its forthcoming line of electric vehicles in 2016, saying it would build its first EQ car in a German factory by the end of the decade. The car maker said in 2016 that it could make the EQ in China but did not give a launch date. A Mercedes spokesperson declined to immediately comment on Thursday. A ruling in Chery’s favour would be a blow t...
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