The Southern African operation of Zurich Insurance, which used to be listed on the JSE, rebranded itself Bryte Insurance on Thursday. Its Swiss parent recently sold the company to Canada-based Fairfax Financial Holdings. "We are delighted to introduce our new brand to the Southern Africa market. Our ambition is to be the premier, proactive business risk specialist in Southern Africa," Bryte CEO Edwyn O’Neill said. The new brand was launched in Botswana on Friday morning. Under its new owner, the group intends expanding into other African countries. O’Neill would not be drawn on which other African countries Bryte was considering entering, but said it would first bed down its transformation before pursuing growth plans. About 80% of Bryte’s business comprises commercial and specialist lines of insurance written through independent brokers. O’Neill said it would continue to focus on these lines through in-house specialist underwriting managers. In the next three years, Bryte would tar...
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