San Francisco — Twitter tumbled the most in nearly four months after quarterly revenue and a profit outlook missed analysts’ estimates, showing that efforts to woo more advertising have yet to pan out despite an effort to boost usage of its site. Even as Twitter sits at the centre of daily media reports, given US President Donald Trump’s frequent blasts, the company has had trouble persuading advertisers to spend more money on the platform as fewer people join. In the fourth quarter, Twitter added 2-million new users, bringing the total number of people who log in monthly to 319-million. Still, it was the fewest new recruits in at least three quarters. "While we may not be meeting everyone’s growth expectations, there’s one thing that continues to grow and outpace our peers: Twitter’s influence and impact," CEO Jack Dorsey said. "It’s the reason we’re all here fighting so hard for the service and company we love. It’s been hard, it will continue to be hard, and it’s all worth it." I...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.