The withdrawal from Africa of global brand-marketing consultancy Interbrand will have no material effect on the South African agency that once bore its name and that, until recently, was still its official representative on the continent. That’s according to Doug de Villiers, CEO of Intergroup. US-based Interbrand has been involved with Intergroup for more than 20 years. The original partnership was with branding pioneer Jeremy Sampson, to create an agency called Interbrand Sampson. De Villiers’s name was later added to the title, before Interbrand withdrew from the partnership, but retained Sampson De Villiers as its licence holder in Africa. Now even that link has gone. On September 30, Gonzalo Brujó, CEO of Interbrand’s Europe, Middle East and African operations, announced that the global group was withdrawing from Africa. He said: "We have mutually decided that the business in Africa will continue as an independent trading organisation. As a result, we will no longer have a dedi...
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