PODCAST | KWV’s plan to drive growth in brandy

KWV’s strategy to grow its brandy business is the focus of this edition of Business Day Spotlight. 

Host Mudiwa Gavaza is joined by KWV CEO John Loomes.

Tracing its roots to 1918, KWV is a Western Cape wine and spirits maker, known nationally for brands like Ponchos, Roodeberg and KWV itself. 

With its brandy having recently won awards at the International Spirits Challenge, the “Olympics” of the spirits industry, Loomes dives into KWV’s strategy around this specific market.

Join the discussion: 

Although only 4% of the African population consumes brandy or cognac, this category is expanding, with Africa emerging as a promising market, Loomes says. 

He also outlines how the company has established and grown its own online retail business over the years. 

Through the discussion, the beverages executives highlights the size and scope of KWV’s operation in SA and other territories; competitive advantages accruing to the company; size of the global brandy market; KWV’s share; and the company’s growth strategy. 

KWV has a presence in more than 100 markets globally, with its key focus including Scandinavia, Germany, the Americas, Japan, and SA. 

Business Day Spotlight is a MultimediaLIVE Production. 

Subscribe: iono.fm | Spotify | Apple Podcasts | Pocket Casts