subscribe Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Subscribe now
Thebe Ikalafeng. Picture: SUPPLIED
Thebe Ikalafeng. Picture: SUPPLIED

Overall, while 68% of South Africans believe that African countries make Africa better, only 33% pledged their loyalty to SA brands. That’s according to Brand Africa’s 14th annual Brand Africa 100 | Africa’s Best Brands research and rankings. Business Day TV caught up with Thebe Ikalafeng, founder & chair of Brand Africa for more insight.

subscribe Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Subscribe now

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.