Revenue enhancement innovation in the City of Ekurhuleni
City of Ekurhuleni executive mayor calls for new ideas to boost the city’s revenue
The City of Ekurhuleni in partnership with Business Day recently hosted a business webinar on alternative revenue enhancement innovation programme. The main objective of the webinar was to inform the business sector about the revenue enhancement programme offered by the city, and investment opportunities and avenues available within the city.
The webinar led by Ekurhuleni executive mayor Mzwandile Masina was held live-streamed on Business Day TV and watched by 1,204 viewers. Masina was accompanied by the MMC for finance and economic development Nkosindiphile Xhakaza, Group CFO Kagiso Lerutla, head of department for strategy Anathi Zitumane.
Masina said that while manufacturing is a big and thriving industry that continues to give the city its competitive edge, new ideas are needed to change the face of the city and boost revenue. “We have taken a decision to go beyond our strong capabilities as a manufacturing hub and an aerotropolis city and come with new ideas that will bring new centres of revenue for the city."
The mayor reported that the new ideas that require partnership with the business sector involve the building of the Formula 1 racetrack, Disney Africa, Ekurhuleni University, the botanical garden and the zoo. “We are doing feasibility studies and once completed we will be working with investors to make these ideas a success.
Xhakaza provided background on the different income sources for the city, the challenges it faces, and its revenue-boosting efforts. The city may not have all the capabilities to achieve its vision, but it can create an enabling environment to get the support that is needed.
It was reported that the city suffered a loss of revenue due to the Covid-19 pandemic as it was not able to make collections, and this requires revenue enhancement. Lerutla told viewers that two of the key outputs of the revenue innovation strategy are to maximise revenue on current streams, and to look at new ones – a process that will be fast-tracked to put the city’s development back on course.
The webinar was attended by business representatives from industries such as retail, manufacturing, construction and development, transport and logistics, finance and hospitality. The city will soon issue a request for proposal inviting businesses to submit innovative proposals for revenue enhancement.
Watch the full webinar below:
This article was paid for by the City of Ekurhuleni.
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