Why context-driven purpose is so important now
The third episode of the Business Day SME Matters in partnership with Johannesburg Business School
09 October 2020 - 08:50
The Covid-19 “reset” has sparked a new urgency in terms of evaluating the need for businesses to drive change and progress, both in Africa. In SA, in particular, the socioeconomic and political dynamics require that businesses look beyond the conventional.
Context-driven purpose is becoming increasingly important. Business solutions that enhance a company’s competitiveness and profitability — while simultaneously advancing the economic and social conditions in the communities in which they operate — is key to the long-term success and sustainability of the business sector...
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