Image: Supplied/BDTV

Having founded the now iconic hair-care brand Black Like Me more than 30 years ago during the apartheid era and on the back of a R30,000 loan from a friend, Herman Mashaba knows a thing or two about finding a niche and owning it as an entrepreneur.

He also understands the importance of supplier-development initiatives that give start-ups a foothold to succeed in a country where remedying unemployment is a priority.

As mayor of the City of Johannesburg and one of SA’s most successful entrepreneurs, his experience in establishing an entrepreneurial enterprise holds great value for owners of small and medium-sized enterprises (SMEs) in SA.

Mashaba will be one of the presenters at the 2019 Business Day TV SME Summit, taking place at The Empire venue in Parktown on March 7 2019, where he will highlight the City of Johannesburg’s innovative drive to stimulate inner-city opportunities and job creation.

Bookings for the summit, which is now in its third year, have opened. This is an opportunity for small-business owners, entrepreneurs, incubators, franchisors, investors and suppliers to the SME sector to come together and engage experts in business, technology, marketing and investment.

Sharing the secrets of success

Managing finances and obtaining funding and expansion capital are challenges many entrepreneurial businesses face as they look to grow their footprint in the market. Negotiating finance to ensure effective cash-flow management and being able to navigate complex tax issues are crucial skills all SMEs need to succeed.

The Business Day TV SME Summit deals with the most pressing concerns and needs of those operating in the SME sector. The line-up of speakers includes experts in the fields of business scaling, marketing strategy, intellectual property rights, and risk mitigation.

International perspective

An international perspective on entrepreneurship will also be provided through Business Day TV’s The Big Small Business Show and a pre-recorded session with Uri Levine, the renowned serial entrepreneur and founder of Waze.

Levine was recently in SA as a guest of Tiso Blackstar Group to deliver the keynote presentation at the prestigious Sunday Times Top 100 Companies Awards to an audience of CEOs from the top-performing companies on the JSE.

The details

Date: March 7 2019
Time: 7am–3pm
Venue: The Empire conference and events venue, Parktown
Ticket Price: R995 excluding VAT

To book, email Lucy Johnson on

Leading organisations supporting the SME Summit

Once again, leading organisations are participating in the Business Day TV SME Summit, recognising it as one of the most effective platforms for SMEs to engage professional insights and facilitate knowledge-sharing in support of much-needed entrepreneurial development in SA.  

This year’s headline partners are the Credit Guarantee Insurance Corporation of Africa, the South African Institute of Chartered Accountants and Standard Bank.

Other partners include BDO, Adams & Adams, Liberty, Payfast, GROW, the Tax Ombudsman, W&R Seta, Telkom, Santam and The Little Green Number.

Watch the highlights from last year: