As companies around the world recalibrate their businesses to keep up with the shift from physical retail to e-commerce, the spectre of innovative digital scammers looms ever large. It’s not just companies that stand to lose. Users of platforms such as online classifieds are also at risk of being exposed to fraudsters and dangerous criminals. The sheer volume of advertisements placed online presents fertile ground for criminals who play the numbers game, lying in wait for unsuspecting victims. It has become clear that human moderation of every online interaction, every time, is near-impossible. Far from the Terminator movies’ doomsday scenario with Skynet trying to kill us, it is glaringly obvious that artificial intelligence (AI), and machine learning, provide the best chance businesses have in winning the fight against online scammers. Thought leaders and conference speakers have been waxing lyrical about the potential of AI for some time already, but just how important is AI for ...

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