Do today’s recruitment ads hit the mark? Vote now ahead of the 2018 Amara Awards
The Tiso Blackstar Group Amaras is the leading awards event for the South African recruitment industry
When human resource departments have to recruit exceptional talent – particularly with high-level skills and expertise – they need to attract the best candidates in a competitive market. But businesses often need to deliver something extra to gain the attention of highly qualified people who may not even realise they are ready for a new opportunity. Often it’s those individuals who are already in great jobs with great benefits that HR officers want to reach, and that is where effective recruitment advertising pays off. But what is effective advertising for the job market? “When companies place recruitment ads, they need to understand that the look, feel and wording of their ads represent their corporate brand,” says Reardon Sanderson, general manager of group sales and marketing at Tiso Blackstar Group. “Agencies that place ads without creative forethought can cheat themselves – and potential candidates – out of great opportunities by not properly showcasing the exciting possibilit...
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