Farnborough — The Farnborough Airshow is typically one of the world’s most publicity-focused business events, with plane giants and airline bosses battling to win headlines for deals signed under the roar of stealth fighter displays. Not so this week, when Airbus and Boeing announced almost 300 orders from unnamed buyers, reversing the PR rulebook. Airbus led the anonymous jetliner haul with almost 200 orders worth $24bn at list prices, while Boeing said it had signed provisional deals with four unnamed customers for a total of 94 planes worth almost $11bn at catalogue prices. Airbus declined to discuss the identity of the buyers, but industry sources said its list was dominated by Chinese-related leasing companies. Chief commercial officer Eric Schulz linked the reticence to global trade tension, telling analysts some Asian customers had asked Airbus not to fan growing disputes. "Undisclosed or disclosed, either way the order is there," he said. "If that is enough to make airline c...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.