NEW TECHNOLOGY
Cashless payments are just the ticket for future festivals
Cashless payment systems are increasingly being used at big events, which could improve patrons’ experience and increase revenues for the organisers and vendors. Event organisers are confident that over the next three to five years, many events will no longer accept cash payments. But they also agree that education is required, as some patrons are reluctant to switch from traditional cash and card payments. Electronic platforms can speed up transaction times, eliminate long and slow queues and enable vendors to sell more products at a lower cost. Cashless systems also provide festival operators with a flood of data to help improve future events. Most importantly, such systems are more secure than cash payments. In 2013, brazen robbers made off with a reported R3m from the sales of alcohol, food and merchandise at the FNB Stadium during that weekend’s Bon Jovi and Justin Bieber concerts. The crime has never been solved.
Some venues in the US now only allow digital payments for ...
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