LIFE CLOTHING SECTOR
Sticking to a fashion dream and making it come true
Pfadzani Exodus hasn’t looked back since entering the dynamic world of high-end fashion design, writes Edward Tsumele
In 2009 Pfadzani Exodus resigned from her job as an engineer and started a new career as a high-end fashion designer. For years, her friends had been huge fans of her beautiful creations and they were even beginning to receive rave reviews from fashion writers. The National Empowerment Fund, established by the government to help visionary entrepreneurs start their business, provided her with start-up capital. She hasn’t looked back. She found a well-positioned retail space at the upmarket mall The Zone in Rosebank, where she launched the fashion boutique Exodus by Huyu Houz in 2012. Pop star and actress Kaybee performed at the launch to an audience comprised of journalists, fashion leaders and local celebrities. Born Pfadzani Mphanama, the fashion designer — who grew up in the village of Gondeni — adopted Exodus as a surname "because I simply prefer it". "For the first 12 months, Exodus by Huyu Houz did impressively well with regards to foot traffic, and for all intents and purposes...
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