Growing spend on internet access is aiding SA’s media and entertainment industry
Internet access spend contributed to the growth in SA’s entertainment and media industry. During 2015 and 2016 the entertainment and media sector grew by 10.7%‚ owing to internet access spend. According to PwC’s entertainment and media outlook for 2017–21, SA’s entertainment and media industry forecasts total revenue to reach R177.9bn by 2021‚ up from R132.7bn in 2016‚ with internet access accounting for R27bn or 60% of the increase. The survey provides an in-depth analysis of the trends shaping the entertainment and media industry in SA‚ Nigeria‚ Kenya‚ Ghana and Tanzania. It projects growth of mobile internet penetration from 52.3% in 2016 to 77.8% in 2021. "Over the next five years there will be 100-million mobile internet subscribers in SA‚ Nigeria‚ Kenya‚ Ghana and Tanzania‚" said Vicky Myburgh‚ PwC SA entertainment and media leader. Digital revenue is also the source of the large majority of growth‚ says the report. Internet advertising in SA continues to grow rapidly‚ with th...
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