If chicken portion imports continue, 3,000 jobs will be at stake, Daybreak says
THE empowerment consortium that acquired Afgri’s loss-making poultry division, Daybreak Farms, on Thursday said 3,000 direct jobs would be negatively affected should imports of chicken portions continue. Daybreak’s sales and marketing director Elsin Lancer de Brito said despite some positive strides taken in the past eight months, the company still anticipated a challenging period ahead. Last year the company unveiled a plan to open up the relatively untapped market in the townships and informal sector, creating a network of franchisees that were provided with freezers, on condition they only stocked products from Daybreak Farms. "Daybreak’s primary concern is to protect all its employees," De Brito said on Thursday. Poultry producers have been up in arms over the "dumping" of chicken from the US, Brazil and — more recently — the EU, saying this was having an adverse effect on jobs.
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