Kim Irwin, founder of FrontRow, offer clip-on hair extensions in human hair and these products are sold online and delivered throughout South Africa via local couriers. She asked the Big Small Business Show panel’s guidance on better stock control processes, assistance with effective forecasting in terms of stock procurement, as well as how to make inroads into the ethnic hair market. The panel — made up of small business experts Allon Raiz, Monalisa Sam and Kumaran Padayachee — asked Irwin what her business strategy was. Irwin said the company preferred to sell directly to customers rather than to salons in order to make the products more affordable for their clients. Despite the growing trend of black women opting to wear their natural hair, Irwin said she had encountered inquiries from black women who were interested in the clip-on hair extensions. She said her long-term strategy was to focus on getting into the ethnic hair market and making clip-on hair extensions appealing to m...
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