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As the holiday shopping season keeps expanding, consumers’ expectations and demand of consumers are changing. Regardless of the size of your company, your customers expect their shopping experience to be as seamless as those offered by big companies. To succeed and grow, your small company has to look and behave like its competitors – large or small. Some of the unique challenges small businesses face today are online commerce and payments; branding and marketing; selling internationally; and customer service. So how can your small business look like the big guys during the holidays? To look big, you have to act big. And to act big, you have to invest time and resources in the latest tools and practices to emulate what larger companies are doing. Fortunately, there are many things your business can do to help overcome some of the inherent challenges in competing with big businesses at this time of the year. Here are a few key areas to ‘look big’: Your online presence: If you are sel...

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