How small companies can deliver big wins this festive season with a big strategy
Your small company should look and behave like its competitors – large or small
As the holiday shopping season keeps expanding, consumers’ expectations and demand of consumers are changing. Regardless of the size of your company, your customers expect their shopping experience to be as seamless as those offered by big companies. To succeed and grow, your small company has to look and behave like its competitors – large or small. Some of the unique challenges small businesses face today are online commerce and payments; branding and marketing; selling internationally; and customer service. So how can your small business look like the big guys during the holidays? To look big, you have to act big. And to act big, you have to invest time and resources in the latest tools and practices to emulate what larger companies are doing. Fortunately, there are many things your business can do to help overcome some of the inherent challenges in competing with big businesses at this time of the year. Here are a few key areas to ‘look big’: Your online presence: If you are sel...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.