Vidi and Altech Node may have bombed, but Discover Digital has made a success of video on demand in SA Three years ago, SA welcomed the launch of three local video on demand (VOD) services. Finally, here was a way to use the Internet to watch television.The Internet has widened access to entertainment and media products and services and has created new opportunities for companies. However, before long two of those services, Vidi and Altech Node, were forced to close because of lack of demand.But the third and least-known company, Discover Digital, tweaked its business model and has found a niche despite stiff competition from Naspers-owned ShowMax and international players such as Netflix and Ontaptv (all of which entered the market about a year ago) .To crack it where others have failed, Discover Digital has had to gobeyond VOD. It is building content and services to allow telecoms operators in emerging markets to take branded VOD services to customers easily, as part of their bund...
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