There is lots more to do at the food player as it sets its sights on its R20bn annual revenue goal Since taking the helm at Pioneer Foods in 2013, Phil Roux has made great strides at the company. Under his watch the former food sector also-ran’s operating profit margin has risen from a sorry 4% to over 11%, its headline EPS have gone up 125% and its dividend has jumped over 150%.Roux is far from satisfied, however."We have just completed our corporate strategy review," says Roux. "We asked the question: is our business portfolio fully optimised? The answer is a definite no."Roux is setting demanding goals for the R20bn annual revenue company, which includes what he terms its "power brands" Weet-Bix, Bokomo, Liqui-Fruit , Sasko, Spekko, Ceres, White Star and Safari."I want the group operating margin to be at least 13.5% by the end of 2018," Roux says. "There is still a lot more to do to drive cost efficiencies."Also a priority is reducing the relative importance of maize and wheat-b...

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