Ad industry folk are asking how two people can do what is traditionally one job — that of chief creative officer — without clashing It’s an experiment not without risk: pairing two top chief creative officers (CCO) at a major ad agency and hoping the fur won’t fly.FCB, one of SA’s biggest ad agencies, with brands like Toyota and Coca-Cola in its orbit, has appointed Ahmed Tilly to work alongside incumbent CCO Jonathan Deeb. Tilly is well known in the industry for award-winning work on the Nando’s account at the Black River FC agency. FCB has more than doubled in size over the past three years.It might seem a clever move to share the workload, but some in the ad industry are asking how two people can fill what is traditionally one position and not clash.Notes Deeb: "This isn’t our first rodeo. Ahmed and I have worked together before. We share the same values, passions and views of what we believe makes iconic communication. To extract real reward from collaboration you need to begin ...

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