A brand that loses its power to surprise or fails to react instantly to customer demands doesn’t stand a chance of survival in a fiercely competitive global economy, says Sir Richard Branson A brand that loses its power to surprise or fails to react instantly to customer demands doesn’t stand a chance of survival in a fiercely competitive global economy.These strong words of advice come from the founder of the Virgin Group, Sir Richard Branson, who was in SA this week to mark the 20th anniversary of his airline’s daily service from Johannesburg to London. And at 66, when some executives might think of slowing down, he managed to spend time discussing the country’s "leadership hiccups" with Archbishop Emeritus Desmond Tutu, launch a new insurance offering and observe a pack of wild dogs at his private game reserve before pressing the flesh with 200 passengers flying back to the UK on a special anniversary flight.Branson’s brand philosophy has remained constant over three decades: "Ke...

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