Online florist and gifting service NetFlorist was launched in 1999, at a time when online retail was still in its infancy. The business managed to avoid the dot-com bust of 2002 because it had already translated its vision into profitable sales, something most online start-ups had not managed to achieve. The business then made the transition from Internet start-up to online retailer. Online florist and gifting service NetFlorist was launched in 1999, at a time when online retail was still in its infancy. The business managed to avoid the dot-com bust of 2002 because it had already translated its vision into profitable sales, something most online start-ups had not managed to achieve. The business then made the transition from Internet start-up to online retailer.Managing director Ryan Bacher views the business as more of a retailer than an e-commerce operation. Consumers today expect innovation from the brands with which they engage – both in terms of product and technology – which...

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