Financial Mail AdForum shines spotlight on fashion & beauty advertising
The final Financial Mail AdForum for 2016, in association with Ornico, focused on fashion and beauty advertising. It’s a category not renowned for producing particularly interesting or very creative work and certainly there was much that did not inspire in this month’s line-up. The final Financial Mail AdForum for 2016, in association with Ornico, focused on fashion and beauty advertising. It’s a category not renowned for producing particularly interesting or very creative work and certainly there was much that did not inspire in this month’s line-up.Senior Social Media Analyst at Ornico, Mbuluma Silumbwe, kicked off the event with an overview of the fashion and beauty sector, pointing out that online sales, particularly for women’s fashion, is expected to grow rapidly. By 2019, he predicted, mobile e-commerce sales would make up 43% of all e-commerce sales, which will boost online fashion sales.Within the beauty sector, he said, retailers would be expected to create experiential v...
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