Former franchisee brings brand to Spur, writes Zeenat Moorad OVER the past two years, Brian Altriche has eaten a burger almost daily, although his skinny jeans and tight-fitting T-shirt make this seem highly unlikely.The secret could be the 45-year-old’s discerning taste.One of Spur’s longest-standing franchisees, Mr Altriche is the founder of RocoMamas, the "smash-style" burger joint with a nostalgic American rock ambience that is expanding aggressively across the country.Along with the attraction of craft beer, the chain’s open-style kitchen, which allows customers to see (and smell) their meals being prepared, is proving a major drawcard."It’s honest food, so no processed ingredients. It’s all from scratch, there are no bindings in the mince — we use a special blend that I put together flavour-wise. We roll it in balls and use a smash tool manufactured by an engineering company."There’s proper cheddar and emmental (cheese) — and it’s all seared under intense heat. It’s not flame ...
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