The business of selling people homes needs an epic facelift and a brand-spanking new attitude, and the advertising industry can help, writes Suhana Gordhan BEING a first-time home buyer is a painful exercise — like self-flogging or trying to pass a gallstone the size of a gum ball. It makes finding a man look like child’s play.The people who sell homes, sell themselves poorly. In my view, the property industry needs an overhaul. I don’t mean a lick of paint and a pot plant at the entrance; I mean an epic facelift and a brand-spanking new attitude.Having been at this for a month now, I’ve realised that there’s a thing called a willing seller and a willing buyer. But where on earth is the willing agent?Perhaps it’s a result of excessive demand with too little supply, but I find agents on two ends of the spectrum of giving a damn — fake and bossy or just lacklustre.Of course, I’m not buying a R32m mansion, I’m just looking for a place that doesn’t make me feel like a size seven in a si...
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