Consumers want a brand that gives them choice, but also cares and gives back. With its brand refresh - which includes a new CI, and a new store design, menu and customer experience - launched a little under a month ago at The Zone store in Rosebank, the first store to undergo the transformation, Kauai ticks all of these boxes. Dean Kowarski, Real Foods and Kauai CEO, says this is how the brand is inspiring a real food revolution. “It is about people learning about the benefits of nutrition, where food is sourced from, and that it is chemical free.”It is also a growing trend. “The healthy eating and sustainable living trend is well established overseas and definitely under way in South Africa, with stores such as Woolworths catering for it. Now the trend is moving into the fast casual arena, which is where Kauai is positioned, and which is one up from fast food.” He believes this is a market that will grow rapidly.People are tired of fast, unhealthy food with preservatives and ingre...
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