BUSINESS
DStv set to go the way of the dinosaurs
DStv is about to be cleared out and replaced by apex predators, writes Mangi Tshikomba
A long time ago dinosaurs ruled the earth and were under no threat from other species. Then an asteroid struck and dinosaurs were wiped out. Business "dinosaur" DStv, I believe, is about to be cleared out and replaced by apex predators. I have been fascinated by how big "dinosaurs" such as Nokia, Mxit, Kodak, Blockbuster and others collapsed, and I am convinced DStv is the next in line. It has become arrogant, and got away with it because its customers had no alternatives. Now that subscribers have options, with the advent of video-streaming services, management should listen to what people want, bearing in mind this is an increasingly on-demand world. With the advent of smartphones Nokia was advised to move to the Android operating system. They refused, and one of their executives said: "Using Android is like peeing in your pants in winter to keep warm." He considered it a short-term solution that would kill future profits. He was wrong, and Nokia paid the price. DStv subscribers a...
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