"Wal-Mart's supply chain skills are
unmatchable. One the one hand there's the competition aspect, but if they [local
retailers] open their eyes there's a lot they can pick up," an analyst told
I-Net Bridge/BusinessLIVE.
Almost eight months after the retail giant's
official offer last year, Wal-Mart on Monday announced that its 51% purchase of
Massmart, the owner of Dion Wired, Builders Warehouse, Game and others was done
and dusted.
The Competition Tribunal gave its nod on the mega-deal last
month, adding a few conditions for good measure - the bulk of which the merging
companies had already agreed on.
Much to the dismay of government and
labour unions, who remain concerned that the acquisition will lead to job losses
and hurt local procurement, the tribunal shied away from local procurement
targets.
The tribunal is set to issue reasons for its approval by June
29.
Apart from the consumer benefit of lower prices on a wider range of
products, job creation and SA being thrust into the spotlight as a good
investment destination, the deal is being seen as a major game-changer for the
South African retail landscape.
Natalie Berg, global research director
at Planet Retail, said South African retailers and suppliers needed to be ready
for a major efficiency drive and should brace themselves for a new era of
retailing as Wal-Mart's impact was expected to be colossal and far-reaching.
"The very first thing South African retailers should be doing is
centralising distribution in order to get rid of duplication in the supply
chain. They should also take a leaf from European and American retailers' books
by reviewing the validity of their product assortment and rationalising
underperforming stock-keeping units," she said in a report titled "Wal-Mart in
SA: The Beginning of a New Age".
According to economist Mike Schussler,
transport companies in SA believe that Wal-Mart could bring logistics costs
down.
"In SA, one of our biggest challenges is on the logistics side,
and it's where we're doing badly. Wal-Mart's global logistic savvy would be
something that local players could learn from," he told I-Net
Bridge/BusinessLIVE.
Similarly, Johan van Zyl, manufacturing director of
Kraft Foods for sub-Saharan Africa, said dealing with Wal-Mart would give
companies an "in" into sales and distribution opportunities that might not have
existed otherwise.
"Wal-Mart will bring purchasing muscle and insight
into sales and distribution opportunities to SA," he said.
Whether or
not local retailers will embrace the learning curve remains to be seen. One
thing is for sure, though, the beast of Bentonville, where Wal-Mart is
headquartered, has arrived.