An accurate new reading currency
Survey on reading on all platforms will be a more accurate reflection of the truth
The first Publisher Audience Measurement Survey on reading, due for release in October, claims it will provide media owners, agencies and marketers with an accurate new reading currency in SA for the first time in 40 years. Peter Langschmidt, consultant to the Publisher Research Council (PRC), says readership figures may show a decline, but whatever the new data reveals, it will be a more accurate reflection of the truth. He says PRC members and publishers have embraced the need to move away from solely measuring exposure to paper, towards measuring reading on all platforms: paper, tablets, phones, computers, and even PDF documents. The research sample is made up of 10,000 core face-to-face interviews.
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