Oreo’s global marketing campaign, the Oreo Dunk Challenge, recently launched in SA. The challenge aims to inspire fans around the world to dunk Oreo biscuits in milk to reconnect with their inner child. Oreo global brand director Justin Parnell says the brand is built on the idea that every time you dunk an Oreo in milk, you release a bit of childlike wonder from within. Oreo plans to bring the challenge to life through a variety of consumer touchpoints and collaborations designed to provide dunking inspiration. These will showcase new and innovative ways to dunk an Oreo biscuit in milk, with celebrity dunks by recording artist Christina Aguilera and Brazilian footballer Neymar da Silva Santos Junior. Both celebrities will appear in-store and in TV spots that put unique spins on the Oreo biscuit-dunking ritual.
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