Giving is good for business
Real CSI involves more than just giving
Corporate social investment (CSI) is no longer a matter of just doling out money. Corporates are increasingly changing their thinking around how they spend their money on CSI initiatives, realising that more productive means of intervention are required. Tech start-up Yoco takes a sustainable approach to CSI. CEO Katlego Maphai explains that he does not differentiate between entrepreneurship and social entrepreneurship. This is seen in the way the company approaches CSI. “We apply our smart technology thinking to foster access to card technology and build services to help SMEs grow,” says Maphai. “We’ve extended that ethos into our CSI activities, providing aspiring organisations in Cape Town with our products to enable them to expand their businesses and so further benefit their communities.” At the same time, these SMEs are likely to become loyal Yoco customers as they develop into larger businesses. Developing loyalty among customers can be a valuable spin-off from CSI. Uber, for...
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