CHECKOUT COUNTER: McDonald’s in burger drive for homeless
A weekly round up of the hottest international retail and consumer news. British luxury goods company Burberry says Marco Gobbetti will start work as CEO next week and take on full responsibilities in July. He was named Christopher Bailey’s successor and recruited from French brand Céline. 2. Alibaba launches anticounterfeiting alliance Chinese e-commerce giant Alibaba announced the launch of an "anticounterfeiting alliance" with as many as 20 brands in a move to clamp down on global counterfeit activity. Members include Louis Vuitton, Samsung and Swarovski. Alibaba will provide alliance members with data and technical support in cracking down on fake items, and help them block, screen and remove listings that are counterfeit. McDonald’s, after being condemned for opening an outlet near the Vatican, has started giving away 1,000 double cheeseburgers a week to Rome’s homeless. The fast-food chain’s initiative has been seen by some as a public relations strategy. The neighbourhood a...
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