Trellidor: Secure and getting stronger
Every day 700 homes and 200 commercial properties in SA fall victim to burglaries
Every day 700 homes and 200 commercial properties in SA fall victim to burglaries. It’s a sorry reflection of the state of society, but for Trellidor it represents a big opportunity. As the country’s largest producer of customised barrier-security products, Durban-based Trellidor has a firm grip on a market it estimates is worth R900m in annual sales. "There is no exact data, but in our view we have a 35% market share in the main urban areas and a 50% share in outlying areas," says group CEO Terry Dennison. Operating through 71 franchise outlets, Trellidor is the only player with a national footprint. But to stay ahead in a fragmented sector where barriers to entry are low, it must be on top of its game. "We invest heavily in [support of] brand awareness," says Dennison. "In-house research and development also allow us to offer unique products." Three recent additions to Trellidor’s line-up are Rollerstyle roller shutters, Clear Guard, a see-through steel mesh product, and a transpa...
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