All organisations and individuals have to manage their reputations, because a good one can be what gives you the edge over the competition. Look at what happened with Ford recently after its improper management of the recall of the Kuga, which had a propensity for bursting into flames. This defect had been an issue for years, yet Ford's public apology came only after the company's reputation had suffered major damage. As one of the oldest players in the industry, and no stranger to recalls, it really ought to have managed the situation differently. Unfortunately, mismanagement of a company's reputation, especially during times of crisis, is not unique to Ford. Organisations and individuals often default to the same behaviour of taking measures to address the issues that affect reputation only once the market forces us to do so - regardless of the fact that the issue could have been addressed long before it became a scandal. It is vital that we reconsider our approach to the manageme...
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