In a hive of lunchtime activity, customers occasionally sample the neatly chopped hot cross buns, cheese and crackers on display: a common scene in the stores of upmarket retailer Woolworths, known for the quality of its products. And quality is important for customers such as Michelle Ferhrsen. Standing in the fresh-fruit aisle of the Woolworths in Rosebank, Johannesburg, with a trolleyful of clothing and groceries on Thursday, she said: "Woolworths, especially their fresh products and their fresh produce, is better quality. It does last longer and is appealing to look at. "I have tried Pick n Pay, I have tried Checkers as well. In this economy, you have to try things. But even though Woolworths is more expensive, when it comes to fresh produce, it lasts longer." With food inflation persistently high, even the one-percenters are looking for alternatives as they come under strain . But it seems that, when faced with quality vs quantity, the former leads. When the Shoprite group acqu...
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