The future of Richemont may be in the hands of young, middle-class Chinese consumers as the luxury retailer seeks to attract millennials to its brands. And it seems that South African investors are willing to pay a premium to gain favour with this growing consumer market. David Lerche, a senior investment analyst at Sanlam Private Wealth, said that at a forward price-to-earnings multiple of 24.5, investors in Richemont shares today were already paying for a number of years of future growth. "This growth is not certain and thus the risk or reward profile of such an investment is not particularly attractive," he said. "The group also trades at an unusually high multiple relative to its peers in the luxury space, which means there are probably better options available." But Lerche added that local investors did not have access to Richemont's peers - such as LVMH, Tiffany and Kering. According to Bloomberg data, Moët Hennessy Louis Vuitton SE, Tiffany and Kering are trading at price-to-...

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