Walt Disney's live-action studio is on a lucrative nostalgia trip. Disney's latest reimagining, Beauty and the Beast, marks a big test of the company's strategy of using live actors to make beloved animated tales more relevant to new generations. Disney has a dozen more possible remakes in the pipeline, which it hopes will build on the success of recent films like Cinderella, The Jungle Book and Maleficent. Despite a couple of misses, the strategy proved to be a better bet for the live-action studio than trying to create new legends. Disney has generated almost $2-billion (R25.5-billion) in net profit from six remakes since 2010, according to S&P Global Kagan research unit. That success, coupled with strong showings by other Disney film divisions, including Marvel and Lucasfilm, have made the company the box-office leader. They were properties "everybody knows", said Doug Creutz, an analyst at Cowen & Co. "It's probably a safer strategy than taking all that money and trying to creat...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.