Battle for high-end TV market intensifies
Samsung's unveiling of a humble TV cable wire called the Invisible Connection received louder applause than the company's ultra high-definition TV sets using a new technology called QLED
The contrast between the reactions summed up the challenge facing manufacturers as they attempt to balance the needs of users with the imperative to pursue the cutting edge of technology. The wire addresses a simple need: it reduces the tangle and complexity of connecting a smart TV to devices that deliver streamed or stored content to the screen. QLED, on the other hand, is another attempt by Samsung to differentiate its TVs from those of Korean rival LG. The latter leads in the production of organic light emitting diode (OLED) screens - available on smartphones for many years but expensive and complex to produce in the large formats demanded by the smart TV market. Samsung chose a different route, combining liquid crystal display with quantum dot (QD), a particle that converts light in a way that increases its saturation. That means more accurate colours and a superior viewing experience. LG also produces QD units, which meant that Samsung had to find a way to go one better. Two y...
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