Unfortunately, the ready access to blogs and social networking generally means news content is free. Consumers know what has happened long before the media publishes it. It may not always be accurate or unbiased, but since when were traditional media accurate and unbiased? If it is not free, it will not get consumed other than by a diminishing number of "pure news readers". Most consumers of news want sensationalism. The sales of traditional titles aimed at the popular consumer, here and in the rest of the world, prove it. It’s about entertainment — the content is incidental for many readers. No, for news to be non-fake, it needs to be accurate, readily available and free. This means that traditional journalism and media need to change. We are going to have to see an increasing dependence on agencies and shared journalist pools. Maybe new forms of writing will emerge, possibly where a research journalist produces a skeleton or framework, sells it to numerous publishers, and jobbing ...
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