Mahindra SA CEO Sanjoy Gupta says there is evident growth in the C and D segments of the SUV market, a space in which the TUV300 will play, although it is priced more in the realm of the B-segment players. Value for money is certainly something the company has been determined to offer since its inception here in 2004. From a styling perspective, the model seems to have borrowed some cues from a 1990s Jeep Grand Cherokee, particularly at the front — although, according to a company spokesperson, the overall design was inspired by the solidity and tough architecture of a battle tank. Although it still has some hard plastics, the TUV300’s interior is the company’s best yet with perceived quality a marked improvement. Panel gaps in particular have been given due attention and the layout is pretty good, with everything easily accessible. On gravel roads, though, the vehicle shines as it soaks up everything in its stride. Another positive note is that it has a fairly quiet cabin and no si...

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