LAUNCH NEWS
Maserati Levante — bearing the trident in an SUV world
Maserati has joined the super-luxury sports utility genre with its Levante
The sports utility vehicle (SUV) is taking over and it’s taking no prisoners. The days when the traditional three-box sedan ruled the automotive world are no more. In Europe, SUVs and crossovers are now the biggest part of the market. Look around and you will probably think it is the same in SA, although we add bakkies into the equation, too. So it will come as no surprise that manufacturers are turning their attention to SUVs more than ever before. BMW will end production of the 3 Series at its Rosslyn plant and switch to the X3. Jaguar has its first SUV in the form of the F-Pace, which you can read about elsewhere in this issue, and Audi is producing SUVs and crossovers like there is no tomorrow. The genre is not lost on the upper end of the market either. Bentley, Porsche, Rolls-Royce, Lamborghini and others are either in the segment or have plans to join the fray. It is an SUV world out there. Fiat Chrysler Automobiles has technically been in the market for decades, courtesy of ...
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