INDUSTRY NEWS
Porsche puts its focus into its main mission
Porsche steps back from much-teased two-door Panamera, writes Michael Taylor
While admitting to a potentially strong market, Porsche development boss, Michael Steiner, admits the project has been pushed well down his list of priorities. While the saturation of engineering being poured into the all-electric Mission E and its successors should send shudders down the spine of every Tesla investor, it will come as a relief to Bentley, Aston Martin and even Ferrari. But it’s not potential rivals that have kept Porsche away from the front-engined, rear and all-wheel drive four-seat coupe segment. It’s an internal problem. "For sure there would be a market for a Panamera coupe," Steiner insists. "This business is about proportions of the look and the Panamera platform has the genes where you could do an attractive coupe. "But finally we have to have mind when there is a huge change in terms of electrification and battery-driven cars, so with a given funding or investment in research and development we have to decide which will be the next step to take. "From this p...
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