Racing inspires classic timepiece
A crowd-funding campaign and social media advertising helped raise R3m, which is 1,500% of the R192,257 target, to create the Straton Watch brand
Thanks to the crowd-funding website Kickstarter, Kyle Schut has been able to combine his entrepreneurial nous with a lifelong passion for classic cars and classy watches to create his own luxury racing-inspired watch brand, Straton Watch Co. Schut’s third crowd-funding campaign ends on Sunday evening. Depending on their largesse (and preference), the campaign’s backers will receive a Syncro chronograph, a leather duffel bag – or both. About R3m has already been pledged – more than 1,500% of the R192,257 campaign target. "Cars have always been a part of my life – especially Italian cars such as Alfa Romeo and Lancia," says Schut, whose father did racing and rally driving in the 1980s and early 1990s. "I would spend weekends at the track growing up and it was a lot of fun," he said. He bought his first Alfa Romeo – a 1976 Alfetta GT I – at the age of 20, with money he’d saved from working in the UK. In 2010, he had to leave the car behind when he relocated from his home town of Cape T...
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