CANNES LIONS
More than ready to select world’s most creative advertising
Award-winning jury president Fran Luckin knows the power of the Cannes Lions, and key trends in digital integration sculpting the advertising industry, writes David Furlonger
The presidency isn’t all it’s cracked up to be, says Fran Luckin. The 2017 president of the print and publishing jury at this year’s Cannes Lions — the world’s biggest festival of advertising and creativity — has no personal jet, no cheering crowds, no nuclear button and definitely no executive veto barring entries from countries she doesn’t like. What she does have is familiarity with the task ahead and realisation that, despite her apparently all-powerful title, she is one of a team. Luckin, chief creative officer at Johannesburg-based advertising agency Grey Africa, has served on Cannes juries three times in the past seven years. As someone whose own work has previously won Cannes gold, she knows the importance attached to the awards, and their effect on agency reputations and individual careers. Few South Africans get to head Cannes juries. Most internationally acclaimed local creatives have made their names after leaving the country. Luckin’s reputation is securely home-based. ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.