Ultimatum behind Ford’s decision to Kuga recall
Car maker Ford had to be given an ultimatum before it acted: either you sort out your spontaneously combusting Kuga sports utility vehicles (SUVs)‚ or we will. The warning‚ issued by the National Consumer Commission (NCC) last week‚ led to Ford announcing on Monday the recall of 4,556 Ford Kuga 1.6l vehicles manufactured between 2012 and 2014. The recall comes after a high-level meeting was held on Friday between senior Ford executives and NCC lawyers in which Ford executives "pleaded" for more time‚ but to no avail. The car manufacturer had been given until February 28 to resolve the problem‚ but a sudden increase in the number of fires led to the commission forcing Ford to announce the recall on Monday. On Monday‚ Ford SA CEO Jeffery Nemeth was at pains to point out how customer safety was its utmost priority. But‚ in an exclusive interview with The Times‚ Nemeth said none of the company’s executives would lose their jobs over the debacle‚ which the company tried to explain away a...
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