E.tv told it must broadcast news bulletin during prime time
E.tv says it is disappointed about Icasa’s decision as the broadcaster is trying to better serve to its viewers’ changing needs
The Independent Communications Authority of SA (Icasa) has turned down e.tv’s application to move a news bulletin outside prime time. E.tv made the application in 2016 in response to the changing viewership patterns. E.tv’s license requires it to broadcast at least two hours of news programming per day, of which at least 30 minutes must be packaged as a single programme and be shown during prime time — 6pm to 10pm. E.tv said it was disappointed about Icasa’s decision as the channel had hoped that an amendment would afford it the flexibility to move its prime-time bulletin to a different time slot, outside of the prime-time window, in a bid to better cater to its viewers’ changing needs.
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